Product launch appearance
Roche
AXELIOS 1 launch at AGTA 2026
Rocco wore the Roche team's launch uniform at an AXELIOS 1 launch event and joined the team photos in front of the launch backdrop.
Read the Roche case studyRobot Hire Services
ROBOT HIRE
FOR PRODUCT
LAUNCHES
Make your launch the one people film. Rocco, a real humanoid robot, can lead a reveal, present alongside your spokesperson and wear your branding, with a trained operator managing every move to your run sheet.
The Reveal Moment
A timed walk-on or gesture that turns attention to your product at exactly the right cue.
Product Presentation
Rocco stands with, gestures to or presents the product, depending on its size and weight.
Branded Persona
Branded attire, a persona name and agreed lines that carry your launch message.
Media & Social Content
A visual hook for photographers, media and guests filming on their phones.
Design the reveal moment
A launch has one moment that matters more than the rest: when guests first see what you have made. A robot gives that moment a clear focal point. Decide the cue first, whether a countdown, a music change or a line from your presenter, then build Rocco's entrance around it.
Common formats include Rocco walking on to unveil a display, gesturing to a screen as the product appears, or standing beside the product as your spokesperson explains it. If you would like him to hold or carry the product, send its dimensions and weight early so the team can confirm what is practical.
Keep the reveal short and rehearsed. Fifteen seconds of well-timed movement usually lands better than a long routine, and leaves room for the photographs afterwards.
Brand Rocco for your launch
Branding turns a robot appearance into a brand asset. At a FraudX event in Melbourne, Rocco wore a FraudX-branded shirt while greeting attendees and spinning a prize wheel. At the NSW Local Government Excellence Awards, Digital Armour presented him as DAX, the Digital Armour Experience Assistant, giving their activation its own character. Rocco has also appeared at AWS events, photographed holding AWS display cubes.
Options to discuss include branded apparel, a persona name, a scripted greeting that mentions your product, and props that suit the reveal. Rocco is operator-controlled, so the operator delivers agreed lines rather than improvising, which keeps your messaging on brand.
Plan for media and social content
- Write a shot list: the reveal, Rocco with the product, Rocco with your spokesperson and candid guest reactions.
- Shoot vertical as well as horizontal: short-form video is where most launch content will live.
- Schedule a media call: a few minutes where photographers can capture Rocco and your product without crowds.
- Light the moment: confirm stage lighting and backdrop with your AV team so the brand is readable in photos.
- Prepare captions and tags: give guests a hashtag or handle so their posts link back to you.
Build the launch run sheet
An illustrative outline for a launch event. Your timings are confirmed during planning.
- Bump-in: delivery, setup and a walk-through of the stage path and reveal position.
- Rehearsal: run the reveal cue with your presenter, AV and photographer.
- Guest arrivals: branded greetings and photos to build anticipation.
- Reveal: Rocco's entrance on cue, the product moment and a handback to your spokesperson.
- Media call and networking: photo opportunities, then guests move to product demos with your team.
- Pack-down: after the final scheduled interaction.
For a fuller template, see our guide to building a robot activation run sheet, or explore corporate event robot hire and trade show activations.
Product launch robot hire cost
Robot hire typically ranges from $1,000 to $5,000+ depending on duration, event type, location and customisation. Most standard 2–3 hour bookings fall in the $1,000+ range. Branding, rehearsal time and interstate travel are scoped in your quote. Read the robot hire cost guide for what affects the price.
Launch Robot Hire Includes
- →Trained on-site operator for the full booking
- →Pre-event consultation on the reveal and brand requirements
- →Custom greetings and agreed launch messaging
- →Coordination with your presenter, AV and photographer
- →Delivery, setup and pack-down
- →Public liability insurance
Real appearances
See Rocco in action
Event appearance
FraudX
MFAA National Conference 2026
Rocco wore FraudX branding at a Melbourne event, greeting attendees and spinning a prize wheel. See how branded attire reads in event photos and video.
Read the FraudX case study
Client activation
Digital Armour Corporation
NSW Local Government Excellence Awards
Digital Armour presented Rocco as DAX, its own robot persona, at the NSW Local Government Excellence Awards. See a brand activation built around a named character.
Read the Digital Armour Corporation case studyPlan your launch robot appearance
- Send the launch date, venue, guest list size and the reveal concept, including the cue and where the product will be positioned.
- Share brand guidelines, apparel ideas, persona name and any lines you want Rocco to deliver, with the person who approves them.
- Confirm loading access, the stage or reveal path, a clear operating area and a venue contact. Include media and photographer timings.
Rocco is a Unitree G1 humanoid robot supplied with a trained operator. We are based in Sydney, with appearances including Channel 10 and FraudX in Melbourne. Interstate dates, travel and venue suitability are confirmed during planning.
Before you book
Can Rocco carry or present our product?
Share the product's size, weight and packaging early. The team confirms whether a hold, carry or presentation pose is practical. If not, Rocco can gesture to the reveal or stand beside the product for photos while your presenter handles it.
Can Rocco wear our branding?
Yes, branded attire is a common request. Rocco has worn a FraudX-branded shirt, and Digital Armour presented him as DAX, a named persona. Share your brand guidelines and apparel ideas in advance so fit and approvals are sorted before the day.
Can we film Rocco for our launch content?
Plan a shot list with your photographer or content team and tell us how you intend to use the footage. Confirm the venue's photography rules and any media attending, and build filming windows into the run sheet.
Check availability
Request a quote in 2 minutes
Send your date, city and event type. We will confirm whether Rocco is available and come back with a quote. No calendar booking needed.
- Trained operator at every booking
- Public liability insurance included
- Greetings and branding tailored to your event
- Available for events all over Australia
Prefer to talk? Call +61 436 662 722