Rocco with FraudX at the MFAA National Conference, Melbourne
Published
On 22 July 2026, FraudX brought Rocco to the MFAA National Conference, the Mortgage & Finance Association of Australia's "Built on Trust, Ready for Tomorrow" conference at Centrepiece, Melbourne Park. FraudX CEO Brett Spencer later described him on LinkedIn as "Rocco the Fraud Fighting Robot by FraudX".
For a fraud-prevention technology company exhibiting to mortgage brokers and lenders, a humanoid robot in FraudX branding brought people to the stand. The photograph below captures a simple part of that appearance: an attendee reaching out to shake Rocco's hand while he wears a shirt carrying the FraudX name and orange eye graphic.
For organisers considering robot hire in Melbourne, it is a concrete example of a robot greeting with visible company branding.
A greeting at the Melbourne event, with the FraudX branding visible on Rocco's shirt.
A Short Event Moment
The clip shows Rocco reaching up to spin a Drivemore prize wheel. As he turns, the side of his black shirt reveals the orange eye graphic and lettering seen in the FraudX photograph.
Rocco spins a prize wheel while wearing his event shirt. This six-second clip has no audio.
A Brand Present in the Interaction
The shirt makes the company identity part of the photograph. Rocco stands beside attendees in the event space, and the handshake gives the image a clear human interaction to focus on.
This is a useful reference when planning a corporate robot appearance: decide where guests will approach, what they will see and how your team will join the conversation. Any clothing, message or proposed interaction needs to be agreed with the operator for the specific booking.
Plan Your Own Melbourne Appearance
Start with the event date, venue, audience and one intended role for the robot. A greeting area needs room for people to approach and move on; a scheduled appearance also needs a clear cue from the event team.
Use our venue checklist to prepare access and floor-plan details, then the activation run-sheet guide to coordinate the appearance with your staff and schedule.
You can also see Rocco's Melbourne television appearance on The Cheap Seats. Share your Melbourne event brief to discuss the format and availability.